29 Apr 2017
A new single-brand Poliform showroom in the city of Rome. The space covers a surface area of about 300 m2 spread across two levels and presents a careful selection of furnishing products for the living and sleeping areas, expressing the lifestyle of the brand which is very popular right across the globe. The showroom dedicated to Varenna kitchens in Via Gregorio VII, which has been renovated for the occasion, completes the range of Poliform products, maintaining the close connection with the present day as its distinctive element, confirming the company’s strong ability to grasp the requirements and tastes of a heterogeneous and international public and to interpret living trends. The aim of both showrooms is also to be a reference point for architects and industry professionals who intend to find products that are sure to have an impact on their customers. The stores have outsourced the organisation and design tasks to Mobilnovo srl, an important distribution company with decades of experience in Rome and recognised as a long-standing partner of high range furnishing brands.